On Location: NYC w/ Mark De Paola - May 17-20, 2023

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This workshop is available by application only. Total workshop fees: $4,000 upon successful application
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USAK-LE-DEPAOLA-NYC-0
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New York, In-Person
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Description:

Join New York City-based fine art and fashion photographer Mark de Paola and the Leica Akademie USA in New York City for our newest Masterclass, "On Location: Fashion Photography" from May 17-20, 2023 photographing editorial fashion and beauty.

This 4-day shooting intensive workshop will take place on the streets of New York City and in studio around the most iconic facades of the city. Limited to six participants, students will have the unique opportunity to work with Mark in creating unique editorial stories in a real-life fashion editorial shoot simulation. Mark will address shooting techniques for fashion and portraiture utilizing wide open apertures and high ISO settings within the limitations of the camera, shooting editorial for different styles of print publication, shooting a beauty story in studio, and editing your story down to its' most impactful images for publication. 

This masterclass opportunity will teach students to learn the fashion editorial process from story concept to final editing and publication. Utilizing only natural light during the day, students will also learn to shoot for tight deadlines and rapid turn around with little need for, if any, post production editing. Throughout the program students will have the unique opportunity to work with a complete fashion team with Mark as instructor as well as a stylist, hair stylist, makeup artist, production, locations, and model collaborator. 

In addition, de Paola will help instruct students through the variety of daylight environments utilizing hard light, soft light, and shadow in learning how to bend and place the light onto a subject for portraiture.

On the final day, students will have individually scheduled review time with Mark before the final masterclass student presentation.

Why take this experience?

  • Experience the New York City and all the big apple has to offer through the eyes of a photographer.
  • Work under the guidance and unfiltered perspective from world-renowned photographer Mark de Paola.
  • Discover the outer limits of what your equipment has to offer.
  • Get one-on-one time and individual coaching on how to render a fashion/beauty story
  • Take the opportunity to make images of a professional working model against some of the iconic NYC facades, to be a part of your portfolio forever
  • This experience is designed to improve and refine your exposure to the fashion industry and enhance your portf​olio.
  • Better learn how to translate your own photographic style into a collaborative fashion editorial setting with the team's various styles, thoughts, and opinions. 

Topics Covered:

  • How to conceptualize and execute a fashion editorial shoot. 
  • How to utilize and best control natural daylight for fashion/portraiture in a high-pressure situation
  • How to “cover” a look in seven minutes or less
  • Low light shooting techniques (ISO, wide open, color temperature, etc)
  • Seeing light beyond what the capabilities of the eye sees
  • Capturing a final image in camera
  • Directing a model in a busy exterior environment
  • How to utilize low light sources as flattering sources of light when there is no longer sunlight/natural light
  • Telling a complete editorial "story"

What do I need to know before taking this class?

Students are expected to have a moderate understanding of photography terminology, focusing, and exposure techniques as well as an established workflow for managing media in post. Students should have an existing portraiture or fashion portfolio with a real interest in developing in either or both genres. In addition, students should have a developing personal style that is immediately apparent in the current body of work.

Laptops are required (Pro iPad is fine too) in order to facilitate the final day of editing and reviews. You are not required to own a Leica camera to attend this event. A full selection of the latest Leica M Rangefinders, M lenses, and the S-system will be available for your use.

Details:

Location: New York City
Participants: 6
Duration: 4 Days
Activity Level: Medium

Akademie Student Discount

Discounts are available for currently enrolled college students and active-duty military.  If you are interested, please send an email to  Akademie@leicacamerausa.com. Please include your details and reasons for wanting to take the workshop.

Exclusions: Travel to and from the meeting location, any beverages, local transportation. Only lunch will be provided each day. 

Gear Recommendation: Any DSLR or mirrorless camera of your choice. A couple of lenses, wide-angle to small telephoto. Bring gear you can carry with you all day if need be.

Meeting Point: TBD 

SCHEDULE:

Roughly 10AM-5PM each day. Specific call times and call sheets to be sent privately to participants about a week prior to class beginning.

APPLICATION ONLY

With only 6 seats available for this exclusive Leica Akademie Master class, students are required to submit an application to receive admission.

This application should include their:

  • Goals for the course
  • Brief bio
  • Link to a brief selection of fashion/beauty/portraiture work.

All applicatons should be submitted to akademie@leicacamerausa.com before May 10th, 2023.

Admission is accepted on a rolling basis. Please apply early. 

AT-A-GLANCE

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INSTRUCTOR

 

Mark de Paola is a director and photographer based in New York City and Los Angeles, best known for his wide-open shooting style. De Paola has had multiple covers for Vogue Spain and Mexico, as well as campaigns and commercials for Donna Karen, Gucci, Saint Laurent, Brioni, Neutrogena, La Perla, Sephora, and MAC Cosmetics to name a few.

 

Mark has directed nearly 700 television commercials in the fashion/beauty sector, including Anheuser-Busch (Superbowl), Sony, Kawasaki, Ford Motorsports, Ducati Motorcycles, Toyota, Giorgio RED Perfume (exhibited at MOMA, NY), and English Ideas Cosmetics amongst others. Mark’s fine art series “60 Seconds” (a series of nudes shot with handheld 60-second exposures) and “The Art of Backstage” (shot during NY Fashion Week) have been exhibited at the Leica Gallery LA, Boston, Tokyo, San Francisco, and Dali, China.

Alessia Caliendo: Producer, Stylist, Photo Editor, Project Leader, Talent Developer and Lecturer.

 

Trained as a fashion designer and fashion stylist at IED in Rome, Alessia Caliendo then moved to London to attend the “Fashion Styling for Professionals”, the “Art Direction for Fashion,” and the “Fashion Journalism” specialization courses at Central Saint Martins. She has several international publications to her credit, and you can find her name within many advertising campaigns, music videos, and celebrity work. From 2014 to present, she teaches internationally established fashion courses with universities and institutions. In 2018, Caliendo was hired by Condé Nast Italia to produce contents with Vogue Italia, Vanity Fair, Glamour, and GQ, and as a master instructor for Condé Nast Academy. In 2021 she joins the Polimoda teaching staff as a Project Leader, Talent Developer and Lecturer at the same time she starts her career as Photo Editor.

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